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Archive for new-england-patriots

Advertising and Marketing Geek Book Review: Winning the Customer

By Stephanie Grayson This is an advertising/marketing geek book review — please know I’m truly saying that without any snarkiness, since clearly I do “resemble that remark”. Recently I read Lou Imbriano and Elizabeth King’s Winning the Customer, a new book out this year from McGraw-Hill. Mr. Imbriano is the President and CEO of TrinityOne, but you may know him better…

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Advertising Week Social Club Interview – Lou Imbriano

A conversation with Lou Imbriano, CEO of TrinityOne Sports in Boston and sports marketingadjunct at Boston College.  We touch on the early days and his experiences in sports radio in Boston, his time with the New England Revolution, working with the New England Patriots, his advice for up-and-comers in sports marketing and more. Advertising_Week_Social_Club_-_Lou_Imbriano.mp3 Listen on Posterous

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