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Archive for old-spice

Walk Away. Right Into Your Next Great Idea.

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By JEFF BARRY Today, I had an epiphany. OK, that’s not 100% true because I’ve put this thought into practice many times before. Either way: At some point it dawned on me that creative or not, we’re constantly surrounding ourselves with things that remind us of our assignments. Whether we’re having lunch or drinks with co-workers, assigned a pet food…

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The Evolution Of Sex In Advertising

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By PHARYL WEINER Sex sells. It sells well, and it’s sold for a long time. To those of us in advertising, this is a given for most brands. What’s the easiest way to get guys to buy a burger this year? Slap Kate Upton on the ad and call it a day. How do you get teenage guys to buy…

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I Tweet, Therefore I Am

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By MOLLY DELONG Once upon a time in a land without social media, the people lived in a world where internal opinions, stories and thoughts were kept to oneself. If you wanted to tell people that you were eating Chipotle and going to take the dog for a walk, you couldn’t – you were forced to (gasp) not tell anyone!…

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Brand Is People!

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By JAKE WATT I’m in a coffee shop. Its textures are warm in a highly saturated, Instagram filter kind of way. Think “Toaster” – but not terrible. The opening of a register and the quiet taps of a nearby shoe fill the room quasi-melodic with sound. I’m here with my phone; it’s the only person that I know in Portland,…

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Finally There’s an Olympics Commercial with a Touch of Humor

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If you’re like me you’ve already had your fill of serious and meaningful Olympics commercials this year. That’s not to say that there’s anything wrong with celebrating the games with good old fashioned heartfelt ads, it’s simply to suggest that not everything about them needs to be taken so….seriously, right?

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Confidence in Advertising

By Liz Bigham Maybe it’s the 90-degree heat finally taking its toll, but measured by recent events, I think this whole advertising thing is actually really simple: confidence is the most important thing a brand can have. Let’s take just three varying models of confidence from the week that was: Domino’s is so confident that its Pizza Turnaround has worked…

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Is The Medium The New Message?

By Zarya Alexandra Rubin With my apologies to McLuhan who spoke those controversial words [sic] back in 1964, suggesting that content is a mere distraction with the real power coming from how the message is being transmitted, I don’t think he counted on Twitter. For the past several years, the advertising world has been abuzz with how social media was…

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Boy, Does Digital Love Traditional

by Christopher Renz With all the buzz surrounding the new ‘it’ girl (digital & social media) in the last, well, few years, it is understandable that the traditional lady feels a little left out of the conversation.  She only seems to get some play when a newspaper dies, or a magazine fully transitions from print to digital.  While the new…

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A Little Bird Told Me: My One Year Love Affair With Twitter

by Zarya Alexandra Rubin Shortly after January 1st, 2010, awash in the wake of fresh resolutions and the promise of a brand new decade, I decided to join Twitter.  Reluctantly.  More like kicking and screaming.  Already having a social media relationship with Facebook, I was trepidatious about bringing in yet another source of constant distraction into my already addled mind, but,…

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Why Media Agencies Can ‘Do Social Media’

by Steve Hall An article by Advertising Age’s Social Media and Event Content Manager David Teicher got me thinking. And writing. Here’s what I had to say after reading his thoughts on why agencies don’t need separate units for social media: Back in the day when I ran a media department, the public relations department in the agency used to…

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