Understand The Definition Of “Conversation” Before You Attempt To Have One
A lot of brands didn’t learn to “converse” in 2012, they simply learned new ways to broadcast. And the distinction between “conversing” and “broadcasting” is an important one if we’re to learn from our past mistakes and do better in 2013.
read more- by AWSC
- posted at 8:00 am
- January 8, 2013
- 0Leave a comment
Brands And Visual Storytelling: Instagram
By JAY SCHMIDT I’ve been sucked into the world of Instagram. Soon after the photo-sharing mobile app was made available for Android users, it quickly established itself as a personal favorite and a daily must-have. Like every other social tool I use, it takes a little while to discover the individual benefits and how to best leverage the application to…
read more- by AWSC
- posted at 11:40 am
- July 20, 2012
- 1Leave a comment
In Japan, Will Pinterest Spur Social E-Commerce?
ADAM ROTMIL Japanese e-commerce websites may adopt the social platform Pinterest to move low-priced products, following online retailer Rakuten’s $50M investment in the platform. This, in turn, may spur a studied and refined use of social media on the Japanese web. So far, even brands like Nikon show big differences between their websites intended for a Western or an Eastern…
read more- by AWSC
- posted at 12:49 pm
- July 2, 2012
- 0Leave a comment
