Archive for relationship-architecture

Advertising and Marketing Geek Book Review: Winning the Customer

By Stephanie Grayson This is an advertising/marketing geek book review — please know I’m truly saying that without any snarkiness, since clearly I do “resemble that remark”. Recently I read Lou Imbriano and Elizabeth King’s Winning the Customer, a new book out this year from McGraw-Hill. Mr. Imbriano is the President and CEO of TrinityOne, but you may know him better…

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