Advertising and Marketing Geek Book Review: Winning the Customer
By Stephanie Grayson This is an advertising/marketing geek book review — please know I’m truly saying that without any snarkiness, since clearly I do “resemble that remark”. Recently I read Lou Imbriano and Elizabeth King’s Winning the Customer, a new book out this year from McGraw-Hill. Mr. Imbriano is the President and CEO of TrinityOne, but you may know him better…
read more- by AWSC
- posted at 8:49 am
- December 22, 2011
- 0Leave a comment

