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Archive for robert-peterson

Shoveling In Patience

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By ROBERT PETERSON I was in a deep hole and just kept digging. It was almost like a job of mine: To collect side projects like a squirrel collecting fallen acorns. But instead of stashing them to be consumed eventually, I would nibble at each one until I got sick of it. Many of you may have scratched your head…

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Yes: Customer Service Is THAT Important

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By ROBERT PETERSON Dial 1-800-C-U-S-T-O-M-E-R.  Ring. Ring. (Automated Response) Hello. Please listen closely as our menu has changed… We’ve all been there. The labyrinth that we have to navigate through just to talk to a person on the other side of the line that may actually provide some human connection and answer a simple question like, “Does this come in…

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Direct Mail, Trash No More!

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By ROBERT PETERSON Not many things these days have us rushing to the mailbox in order to retrieve them. Usually we yank out the stack of items while shuffling our feet and flipping our way through the junk mail and bills – hoping that there might just be a message in there telling us that we magically won a million…

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Social Media Is Simple

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By ROBERT PETERSON It’s probably the easiest form of media to take advantage of when it comes to branding and interacting. Aside from the simplicity, it is also the most important form of media when trying to attract, build and sustain consumerism. So why do we get it so wrong? Why are we inherently screwing it up so people avoid…

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Portfolio Night 10

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By ROBERT PETERSON It felt something like the first day you go to school. Backpack on, papers in hand, anticipating walking through the door and seeing who you would be seated with – it was intimidating. After being handed my name tag, I was herded through a beautiful glass door and told to join the other participants for Portfolio Night…

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Inspiration All Around

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By ROBERT PETERSON Inspire me. Inspire yourself. Inspire someone else. From time to time, we all need something to inspire us. To push us over the edge of creativity in an effort to create something truly great. Personally, I sometimes sit on my couch looking for a great idea for some product or brand and feel like I’m never really…

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No More Freedom of Speech? Let’s Talk.

By ROBERT PETERSON In a down economy it is tough to find jobs without showing how you can provide value to a particular employer. Through the power of the Internet – and what it provides – it has never been easier to prove your worth. With blogging, tweeting, pinning, etc., we can open a window into who we truly are…

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#awscchat Chapter 15: On Beautiful Things Part 2

[View the story "#awscchat Chapter 15: On Beautiful Things Part 2" on Storify]

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#aw8: Local Matters…More Than Ever

by Robert Peterson When it comes to brand-building, local advertising may be more essential than even the most grandiose national advertising could ever be. “Local Matters…More Than Ever” featured a panel of seasoned veterans, all power players in their respective media. For me, however, seeing Alexandra Cameron (SVP, Market Manager of Emmis NY) was the real draw.

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The Live Radio Read: Teeing It Up For Success

by Robert Peterson What makes a great radio endorsement? From a practical methodology level, the avenues of instruction are as wide as the differences in personality atop the ad world food chain. You may already know some of this — but consider this a refresher course for people who know how to use radio endorsers effectively and new wisdom for…

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