#awscchat Recap: On Presenting With Confidence
We want you to think about your most fav-o-rite evil genius from comic book and/or cartoon lore. Now imagine them starting an advertising company. Remove actual evil. Add just-a-pinch back. Tweet hello to Ryan Thomas. This rising builder of all things all over the place headlined our little #awscchat On Presenting With Confidence, stealing the show – and breaking a few digital hearts –…
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- posted at 5:45 pm
- March 7, 2013
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In The Shadow Of A 9-To-9
By RYAN THOMAS There is a long-standing tandem tradition in this business: That the average creative mind had bigger dreams than selling mango shampoo; that we are, as a group, sellouts, holdouts, or simply just waiting for our big break into anything but advertising. It’s a cliche, and one we have to embrace. This business of marketing was built by…
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- posted at 10:01 am
- January 30, 2013
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This Tiny Dog Digs Digital Clutter
By RYAN THOMAS Insights into television, product discovery, and digital clutter. Tonight a gigantic fish tank in my house actually did something. It showed me a new product. I’m not sure if I turned on the box or if it was my longtime girlfriend, but it was on and it got my attention. I actually watched a commercial. One that…
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- posted at 11:49 am
- November 23, 2012
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Microtargeting At 10,000 Feet With Delta Sky Media
By RYAN THOMAS There was a time when, if asked about in-flight media, I would have cracked a flippant response – something along the lines of, “Hammacher Schlemmer – it’s where new money goes to die.” Everyone would stop to Google a flying hovercraft. We’d laugh and then move on to more pressing business. Not anymore. In traditional Advertising Week Style, Delta’s…
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- posted at 1:08 pm
- October 2, 2012
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His & Hers Survival Guide to Advertising Week. Part Deux.
By ANNE CAYER & RYAN THOMAS Just like the swallows of Capistrano, as regular as rump shaking in Rio – it’s time again, friends, for your annual return to the promised land. And with the return of Advertising Week, there is one last ritual that must be observed before the festivities commence. Strengthen your livers. Forget what you know. Because…
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- posted at 9:52 am
- October 1, 2012
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Digital: So Simple, Even Your Idols Can Do It
By RYAN THOMAS Digital Doesn’t Have To Be Scary If you have not yet seen Google’s Project Re:Brief, then I strongly encourage you to give it a watch and fire out an all-staff email when you’re done. It’s a brilliant project that brings some of advertising’s most iconic ad men and women back to re-imagine their best spots with…
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- posted at 10:27 am
- August 17, 2012
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Music, Advertising And Sin
By RYAN THOMAS It’s been the centre of every policy fight surrounding P2P downloading, fair use, and digital manipulation for the last 20-plus years – it was only two years ago that the recording industry was seriously considering suing Girl Talk. He infuriated the established music industry by remixing other peoples songs into something completely unrecognizable – and just as Top 40-ready. When the cease…
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- posted at 3:31 pm
- July 9, 2012
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