Simon Says: Ask “Why?”
BY KATE FAVROW A while back I traveled to conduct a SWOT analysis for a retailer who wanted to undergo a rebranding effort. I’m a marketer, so inherently – to come up with a branding message – I had to know what central message the retailer wanted to convey. I asked what I thought was a simple question: “Why do…
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- posted at 5:00 am
- April 10, 2012
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