The Socially Flawed Agency Model
By KATERYNA TOPOL Let’s talk about the advertising agency model. We all know that the old, traditional system is flawed – and that those who strive for a better one rebuilt their departments in accordance by joining the digital and traditional portions of their agencies into one. And that makes complete sense. But it’s not enough. A light turned on…
read more- by AWSC
- posted at 9:20 am
- June 29, 2012
- 1Leave a comment
#aw8: Reconsidering Strategies: Is Buzz-Worthy Always Business Worthy?
By Kateryna Topol Shiny new things and the fear of the future. These are subjects we all like to talk about. Even the savviest clients get trapped in “we need this because it’s hot” and “not sure about that because we don’t understand it.” It’s a vicious circle, and the rabbit can’t get out.
read more- by newbear
- posted at 8:48 am
- October 6, 2011
- 0Leave a comment

