↑

Archive for stephanie-grayson

Social Media: How We Help Friends, What Brands Can Learn

socialmedia-sm

By STEPHANIE GRAYSON There’s certainly no shortage of debate online lately, attempting to address the question: Is social media making us more social or less social IRL (in real life)? It seems that for every study that’s published with one view, there is another study nipping at its heels that states the opposite. And pundits aren’t the only ones discussing…

read more

Things Online Marketers Wish Traditional Advertisers Would “Get”

real-world-status

By Stephanie Grayson Some shifts in business are generational, but others are attitudinal. Ric Dragon, CEO of DragonSearch and the author of the new book Social Marketology, is a seasoned pro – but one who maintains a modern marketing sensibility. He has a message for old-schoolers hanging on to mostly advertorial-type marketing: “Online Marketing works best when it’s non-promotional.” Mr.…

read more

4 Things Mad Men’s Sensational Song Can Teach Us All

madmen

BY STEPHANIE GRAYSON If you stop and think about it, #MadMen’s #ZouBisouBisou scene can teach us a lot about marketing. Skeptical? Give me some room here to explain. As Megan Draper’s character says in the scene: “Un, Deux, Trois, Quatre!” For those of you who didn’t catch the season premiere episode, Don Draper’s young wife, Megan Draper, sang the French…

read more

The Power of Different: What Westminster Dog Show Winner Malachy Can Teach Us About Advertising (and Life)

By STEPHANIE GRAYSON Last week, Malachy the Pekingese won “Best in Show” at the 2012 Westminster Kennel Club Dog Show. From the time that the news spread online, the comments came fast and furious about his looks, ranging from “adorable” to “ugly” to “strange” to “mop-like”. To be expected, this Pekingese was not the kind of dog/breed everyone would be…

read more

The Buzz of Biz: 5 Takeaways from BDI Mobile

By STEPHANIE GRAYSON Bad pun aside, there sincerely were a “healthy amount” of takeaways from the January 26th BDI Mobile Health Communications event in Manhattan, and not only for pharma folks and medical professionals. I had a feeling when I first saw the agenda and list of roundtable topics that it would be time well spent, and that the @AdvertisingWeek…

read more

Advertising and Marketing Geek Book Review: Winning the Customer

By Stephanie Grayson This is an advertising/marketing geek book review — please know I’m truly saying that without any snarkiness, since clearly I do “resemble that remark”. Recently I read Lou Imbriano and Elizabeth King’s Winning the Customer, a new book out this year from McGraw-Hill. Mr. Imbriano is the President and CEO of TrinityOne, but you may know him better…

read more

And Now a Word From Our Sponsor: The Role of Paid Ads in Today’s (and Tomorrow’s) Social Media Savvy Environment

By Stephanie Grayson Of all of the scheduled sessions at the Social Media World Forum North America listed in the conference program, one that immediately caught my attention on arrival at the Javits Center was titled “How Do Paid Ads Fit Within Social Media?” I attended the panel, notepad and smartphone at the ready, with high hopes that this very…

read more

Why Social Media Marketing Is Like Happy Hour: Reflections from #aw8

By Stephanie Grayson The more I think back on lessons learned during the @advertisingweek panels on Social Media Marketing, the more I see the similarities – in many ways, Social Media Marketing is like happy hour, and not just because both may involve “good buzz”.

read more

#aw8: Forbes Economic Forum Top 5 Takeaways

by Stephanie Grayson, a member of the AWSC Advertising Week Social Club team This morning’s AW8 “Forbes Economic Forum” on Madison Avenue in New York was a three-part event with a dynamic group of speakers who spoke passionately and candidly about a variety of topics. Make no mistake – there were far more than five juicy takeaways from this morning’s…

read more

88 Days of Great Creativity: It’s “Raining” Ads l Stephanie Grayson l New York

by Stephanie Grayson As anyone who lives or works in the Big Apple can tell you, we New Yorkers have been receiving a ridiculous amount of rainfall lately. This week is no exception, although I’m grateful it doesn’t seem to be as severe as some of our other recent storms. Still: When it rains this hard – and this frequently…

read more
previous posts