McDonald’s Invites You To Hashtag Your Way To The 2013 NFL Pro Bowl
The fast food giant began running their first ever TV ad encouraging viewers to join their Twitter conversation.
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- posted at 3:56 pm
- December 4, 2012
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Serendipity In Miami: Life Imitates A Buffalo Wild Wings Commercial
You’ve probably seen the Buffalo Wild Wings commercial in which an NFL game is forced into overtime when a bartender presses a button that makes the stadium’s sprinkler system go off. Nearly the exact same thing happened in the 3rd quarter of the Seattle Seahawks vs. Miami Dolphins game yesterday – sans the button-pressing bartender.
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- posted at 12:45 pm
- November 26, 2012
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The Archaic Anonymity of Brand Identity
We all know full well that a single ill-advised tweet by a respected home appliance brand is typically not a representation of the entire company’s values. We know it but we’re quick to judge them anyway.
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- posted at 10:17 am
- October 16, 2012
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I Tweet, Therefore I Am
By MOLLY DELONG Once upon a time in a land without social media, the people lived in a world where internal opinions, stories and thoughts were kept to oneself. If you wanted to tell people that you were eating Chipotle and going to take the dog for a walk, you couldn’t – you were forced to (gasp) not tell anyone!…
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- posted at 11:05 am
- October 3, 2012
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Getting Ready For Advertising Week: Ask Questions — Often
BY DOUG ZANGER As we get ready for Advertising Week, a few people have reached out to ask me about the “protocol” when it comes to communicating and interacting with the moderators and panelists. I’ll get to that in a second, but here’s what I want to remind all of you while you’re preparing for the mighty #AWIX: No question…
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- posted at 12:30 pm
- September 22, 2012
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Please. I’m Begging You. Check-In Once and Only Once
The beauty of having so many social media channels is that it allows us to pick and choose what we’re interested in and participate if we want to; anything more than that is overkill.
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- posted at 8:16 am
- August 29, 2012
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INFOGRAPHIC: The Olympic Games Go Social for 2012
Few brands were heavily invested in social media for the 2008 Olympic Games in Beijing, and the majority of those that were still seemed to have a long way to go to see a return on their efforts. Social media was also a lot different back in 2008.
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- posted at 1:42 pm
- July 30, 2012
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Connecting In Real Life: Social Vs. Online
By ARTEM ALTMAN I have decided to connect. I have decided that I no longer want to be just another Twitter profile regurgitating other people’s links and using the 140 allotted characters to generate what I think are profound status updates. I yearn for a real, human interaction; one that hinges on a face-to-face meeting that starts with a handshake…
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- posted at 10:56 am
- July 17, 2012
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How To: Create The Right Twitter Bio As An Advertising Person
BY DOUG ZANGER You have very little land to work with. Making an impact is first priority. It’s your Twitter bio. This is an exercise in brevity. The digital equivalent of an elevator pitch. You don’t want to sound too boring, right? You want people to be interested in you. But you don’t want to come off as a clown.…
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- posted at 4:16 pm
- July 16, 2012
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Ping Pong
By JAY SCHMIDT A few weeks back in the #awscchat, the discussion was revolving around how to keep things fun at work – especially in the midst of the perceived day-to-day chaos swirling around us. Admittedly, I don’t have the most exciting time at my job. I’m in account management, which means a couple of things: 1). Even when I’m…
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- posted at 9:41 am
- May 23, 2012
- 3Leave a comment
